Tired of defending marketing to the board?

Source: Boathouse 2026 CEO Study

You end up on the defensive because you lack arguments for business-minded leaders — whether that’s procurement or the CEO. We give you those arguments up front.

• When to show the logo

  A client wanted the logo to appear only at the end of their social videos. The data shows that most people never watch that far, costing the brand valuable association. So we moved the logo into the first few seconds.

• Which script to pick?

  “Why does the whole scene take place in a studio rather than across several locations?” We apply a clear checklist of principles to every output, scripts included, and score them. Switching between locations reduces how well an ad is remembered.

• How often to change the claim?

  The team wanted a new claim for the new campaign — the old one “bored everyone”. But the data shows that consistency dramatically increases the likelihood of incremental profit (2.9× the average), and that a claim starts coming to mind for customers just as the internal team is ready to drop it. So we kept the claim and changed only the creative around it.

1. 01

   Every output comes with a clear “why”

   Most agencies hand over the creative and leave the defence to you. With us, every part comes with clear reasoning — from storyboard to final cut — before you approve anything.

2. 02

   We tell you what to measure so brand growth becomes visible

   We want your brand to grow through creative. That’s why we recommend the metrics that actually reveal brand growth — typically salience, brand attributes and price sensitivity — along with researchers who can measure and interpret them properly, such as Kantar, Behavio or Ipsos.

3. 03

   We know the principles well enough to know when to break them

   We score every script against a checklist of research-backed principles. But a senior creative always has the final word: they know when to depart from a principle on purpose — and how to defend that decision. Gen Alpha sees the world differently from Millennials, after all.

All of this applies to brand building. We don’t do performance marketing. We’ll tell you what to track and how, but we won’t measure campaign results for you.

• Like it or not, every brand naturally loses customers: large brands lose 20–40 % a year, small ones 60–80 %. A brand’s first job is to offset that loss. Only then can it grow.

• On TikTok, people give an ad roughly one fourteenth of the attention they give a TV spot. Using the same creative on both platforms means wasting money.