ČEZ
How digital transformation helped ČEZ serve millions of Czechs online
Remember when every signature and request meant a trip to the branch office? From today’s perspective it feels crazy to us — and to our client too. There was plenty of room to move forward over the years. And there still is. We’ve devised whole ranges of solutions that have helped ČEZ streamline the digitalisation of its services for over a decade. And we’ve built a partnership many agencies can only dream of.
What our 10-year collaboration has delivered
20+
touchpoints across the ČEZ portfolio
1.5M+
monthly visits to the ČEZ website
350K+
active users in the My ČEZ app
ČEZ hardly needs an introduction. We’ve been its long-term partner for digital touchpoints for more than 10 years. Our partnership began at a time when everyone went to a branch office to sign things and invoices arrived by post – and we’ve managed to move to today, when practically none of us needs a physical branch for everyday communication. Over more than a decade we’ve delivered over 100 individual projects now used by hundreds of thousands of customers every month. Here are our biggest milestones and how we do it.
We know how to solve a large corporation’s problems
When you’re a major player like ČEZ, you’re probably always looking for a better way to efficiently connect the work of dozens of teams at once – from marketing to the customer centre to innovation teams in energy. For that you need someone with an outside perspective, but enough insight into what’s happening within.
For ČEZ we’re a partner that:
- Ensures consistency of digital design across channels.
- Can react quickly to changes in the energy sector and inside the company.
- Has a broad team of experienced designers with varied specialisations.
- Helps connect information between departments and eases internal decision-making.
We became part of the ecosystem
From the start we’ve had a stable team of UX and UI designers working closely with ČEZ’s various departments. It often makes us feel less like partners and more like true insiders. We’re good at mediating messages inside the company too. Over the years we’ve been through and learned a lot together.
Sometimes we know teams' problems longer than many newcomers in the company:
- We act as mediators of internal discussions.
- We provide context from past projects.
- We design and test UX/UI solutions for web, mobile apps and internal tools.
- We run user testing and fast feedback for strategic decisions.
We built a strong digital network
When a problem comes up, we want to hack it – in a way that genuinely helps the client and lets them smoothly continue communicating with their customers.
There are a few milestones in this hacking we’re especially proud of:
1. My ČEZ mobile and web app
A project we’re extra proud of. A UX/UI redesign that won a WebTop100 2024 award. Even though it’s now maintained by ČEZ’s in-house design team, they still work with our design. The app also includes an internal view into My ČEZ, which lets staff at the customer or call centre see the app in the same environment as the customer in My ČEZ – and at the same moment they’re in the acquisition process. A very useful thing.
The My ČEZ app (mobile)
The My ČEZ app (desktop)
2. The ČEZ.cz
This is the project we’ve been working on continuously for probably the longest time. After several staged redesigns of key sections – Switch to us, Pricing, ESG and Support – this year we kicked off a complete redesign of the entire ČEZ website. The goal is to simplify its structure, make the user’s journey clearer and unify the visual language across hundreds of pages visited by hundreds of thousands of people every month.
The site covers a wide range of topics, from electricity, gas and new technologies tied to photovoltaics or e-mobility, to content for businesses and shareholders. The new design builds on the brand’s current visual direction and leaves behind the earlier green identity. We plan to launch the new site at the end of 2025.
The ČEZ website – mobile and desktop
3. Digitalising processes
Everything that used to be on paper we’re turning into a clear, unified and interactive form – whether on the web or in the internal app for serving customers in My ČEZ.
- Interactive billing – a guide to invoices for customers. A useful thing that helps a lot of people understand what they’re paying for.
- Newsletters – the design of the current mailing as well as the planned redesign. Something that reaches millions of customers every month.
- Landing pages – the design of all kinds of web pages for various products and services. For example My ČEZ, the Young segment, Tenaur, and so on.
ČEZ – Invoices
ČEZ – Icon set
4. Innovation-team projects
Here we work out what we could hack next. Right now, for instance, we’re preparing solutions and dashboards for new shared-electricity projects for companies with multiple consumption points.
ČEZ ESCO – Shared electricity (mobile and desktop)
ČEZ – E-mobility (web)
Results we see every day
Hundreds of thousands of users regularly rely on our work. ČEZ gains new leads without overloaded call centres and branches. Consistent design across all digital touchpoints strengthens customer trust. And ČEZ’s internal teams get fast inputs for decision-making thanks to our regular testing and analysis.
Selected Work
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