KONEKA
How we helped connect PRAKAB with the new commercial brand KONEKA
KONEKA was entering the market as a new brand with little wider awareness. It needed to earn trust quickly, clearly explain its role, and at the same time build on Prakab’s reputation. We created a strategic and creative framework that turned KONEKA into an understandable, professional and trustworthy partner for the cable trade.
KONEKA is a new brand tied to Prakab and the SKB Group. While Prakab holds a strong market position, a long history and established trust, KONEKA started practically from scratch.
So the client faced a specific situation: bring a new commercial brand to market that would feel modern and independent, yet still build on the tradition, know-how and manufacturing base of an established player. There was no need to cut ties with Prakab. What was needed was to cleverly build the relationship between the two brands so the market would grasp it immediately.
We helped the brand define its market position and earn trust
Just a pretty launch wouldn’t have been enough here. KONEKA couldn’t come across as an alternative to Prakab, nor as an entirely new brand. From day one it had to be legible. We needed to explain why the new brand exists, what its role is and what it adds.
At the same time it was essential to create an identity and communication that would work across touchpoints, from campaigns through sales materials to outdoor spaces or offices.
We built KONEKA as Prakab’s modern extended arm
That was the foundation of the whole solution. We drew on the strongest asset the client had: trust in Prakab. We recast it into a new brand with its own face, its own voice and its own role, yet standing on a solid base. We didn’t treat the brand in isolation as a marketing layer, but as a functional part of the whole business ecosystem.
- Clearly shows the relationship between KONEKA and Prakab
- Gives the new brand a modern, confident identity
- Works consistently in online and offline environments
- Doesn’t hide the well-known, strong backing of the parent company
We designed the communication strategy and visual identity
We wanted KONEKA to feel confident, contemporary and clear. We created branding elements and a flexible visual system that can easily carry over into online campaigns, POS materials, office branding and an outdoor wayfinding system. It was important that the brand work not only outwardly, but that employees inside the company adopt it too.
The solution also included a content and performance layer. We prepared a content plan for the period ahead, key visuals for online communication and set up digital campaigns on Meta, LinkedIn, Sklik and Google Ads. Thanks to this the brand was consistent from the start, not only visually but also in its communication.
An unknown player turned out to be a relevant, professional partner
We helped bring KONEKA to market as a brand with a clear role, strong backing and a consistent presence. The client gained greater confidence in how to present the new brand. It can more easily explain its proposition and lean on a unified communication system across channels. For customers, partners and visitors to the brand, this means better orientation and greater trust from the first contact.
We connected the best of both worlds: the reputation of a strong manufacturer and a new commercial brand that meets today’s market needs.
Selected Work
SX Symbio Experience
Once every 14 days — always on a Thursday — we drop a hit of raw thinking for tech founders, CEOs, and CMOs who know that marketing in this segment needs to be done differently. No fluff. No spam. Just the stuff worth reading.