
The
Campaign
For Magnesia, the magnesium enriched mineral water, we created a CSR campaign in which we found the best young athletes and gave them the support to become professionals by the people's choice.
We shot
an action
hero video
Starring beloved Czech actor Ondřej Vetchý, andthe athletes, unveiling their biggest sacrifices.

Performance
Tracking
Then we created a website with a littletechnical cherry on the top. We trackedthe performance of our athletes dayand night and sent the data to the website.
Giving people enough information to make the rightchoice and split the money between them
To promote future Czech sport stars
By the way...
We overreached
the campaign kpis.
again.
Our goal
800 000
views
Our result
1 800 000
views
Wanna procrastinate 2 minutes longer?
Watch the final spot

We influence millions