For Fond Magnesia Go
How could we split 1m CZKbetween talented athletes and keep things fair and square?
BLOOD,
SWEAT
& TEARS
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The
Campaign

For Magnesia, the magnesium enriched mineral water, we created a CSR campaign in which we found the best young athletes and gave them the support to become professionals by the people's choice.

we shot
an action
hero video

Starring beloved Czech actor Ondřej Vetchý, and the athletes, unveiling their biggest sacrifices.

Performance
Tracking

Then we created a website with a littletechnical cherry on the top. We trackedthe performance of our athletes dayand night and sent the data to the website.

29
september
2,450
kcal
29
september
2,450
kcal

Giving people enough information to make the rightchoice and split the money between them

To promote future Czech sport stars

MATYÁŠ
  • 7 broken paddles
  • Trains 7 times a week
  • Burned 25 614 kJ
SIMONA
  • 17 min 49 s / 1500 m swimming
  • 26 races per year
  • Burned 16 209 kJ
MAREK
  • 120 pools a day
  • 8 medals from world cups
  • Burned 16 401 kJ
MICHAELA
  • 58,02 s / 400 m hurdles
  • 296 trainings per year
  • Burned 56 354 kJ
JIŘÍ
  • Maximum 250 rotations / min
  • 13 000 km per year
  • Burned 15 246 kJ
ĽUDMILA
  • Trains 6 times a week
  • 43 goals in oficial matches
  • Burned 8 435 kJ

By the way...

We overreached
the campaign kpis.
again.

Our goal

800 000

views

Our result

1 800 000

views

Wanna procrastinate 2 minutes longer?

Watch the final spot

We influence millions

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