For Plzeňský prazdroj
Did we just here
The very first mobile-first campaign for Birell?
arrow-mobile

In the summer of 2018, a very delicate brief briefly came to our social media team. After the successful launch campaign of Birell Botanicals, we faced a major challenge again.

icon-bottle

Introducing the entire Birell product portfolio.

icon-heart

Do it naturally and natively. So that users enjoy it.

icon-wheel

Ensure the campaign media for the goals time.

And the most important one

We have decided to use all the experience from previous campaigns and combine it with our knowledge of technology and currently trending social media formats.

FOR THE FIRST ONE, WE HAVE TURNED THE WHOLE CAMPAIGN BY 90°

Instead of a usual campaign casting, we worked with

3 successful influencers from Czechia and Slovakia

Who gave the authenticity to our produced content and helped us reach a relevant target group.

We have worked only with short video formats that fit perfectly for Instagram Stories. In order to serve nearly a two-month long campaign, we have created 3 hero spots lasting 15 sec

Play all spots

And now
hold
your hats

In the Czech Republic, all the media KPIs have been fulfilled four weeks before the end of the campaign.

In Slovakia, we even managed to double the KPIS.

What helped us?

icon-analyzing

ANALYZING AND OPTIMIZING THE CAMPAIGNS DAILY

By investing time into optimizing the campaigns daily, we squeezed the most out of the budget.

icon-testing

TESTING EVERYTHING FOR THE FIRST TWO WEEKS

We eliminated the options that didn't work for us and added budget to the winners.

icon-format

RESPECTING THE ASPECTS OF EACH FORMAT

Every output was customized for the social media format and platform. That's how we got mind-blowing engagement and view rates.

We have proven that we can create A GREAT SOCIAL MEDIA CAMPAIGN using currently trending short video formats and deliver great results without the help of a media agency.

icon-envelope
83

AND OUR GREATEST GOAL? COMPLETED!

We recieved dozens of positive comments and direct messages every day.

and

Birell became a love brand

WANNA ALSO IMPRESS YOUR CUSTOMERS' HEARTS?

WE ARE WAITING FOR YOUR BRIEF ALREADY

Get in touch