In the summer of 2018, a very delicate brief briefly came to our social media team. After the successful launch campaign of Birell Botanicals, we faced a major challenge again.
Introducing the entire Birell product portfolio.
Do it naturally and natively. So that users enjoy it.
Ensure the campaign media for the goals time.
And the most important one
We have decided to use all the experience from previous campaigns and combine it with our knowledge of technology and currently trending social media formats.
FOR THE FIRST ONE, WE HAVE TURNED THE WHOLE CAMPAIGN BY 90°
Instead of a usual campaign casting, we worked with
3 successful influencers from Czechia and Slovakia
Who gave the authenticity to our produced content and helped us reach a relevant target group.
We have worked only with short video formats that fit perfectly for Instagram Stories. In order to serve nearly a two-month long campaign, we have created 3 hero spots lasting 15 sec
In the Czech Republic, all the media KPIs have been fulfilled four weeks before the end of the campaign.
In Slovakia, we even managed to double the KPIS.
What helped us?
ANALYZING AND OPTIMIZING THE CAMPAIGNS DAILY
By investing time into optimizing the campaigns daily, we squeezed the most out of the budget.
TESTING EVERYTHING FOR THE FIRST TWO WEEKS
We eliminated the options that didn't work for us and added budget to the winners.
RESPECTING THE ASPECTS OF EACH FORMAT
Every output was customized for the social media format and platform. That's how we got mind-blowing engagement and view rates.
We have proven that we can create A GREAT SOCIAL MEDIA CAMPAIGN using currently trending short video formats and deliver great results without the help of a media agency.
AND OUR GREATEST GOAL? COMPLETED!
We recieved dozens of positive comments and direct messages every day.
Birell became a love brand
WANNA ALSO IMPRESS YOUR CUSTOMERS' HEARTS?