Let’s put it straight
When you’re taking your bae to a movie, you choose the cinema according to its location or its schedule, don’t you? You do.
And that's our task, right there.
What’s our goal
We need to get people to choose CineStar over the other multiplex cinemas in Czechia. In a world full of popcorn, nachos and movies, we had to find the real difference and make CineStar great (not again). And what is greater than the universe itself?"
Our idea
CineStar is not just any cinema. We truly love movies just as much as you do. With special premieres and ČSFD hall, CineStar is a space for real movie lovers.
Brandbook
Every good universe consists of some physical properties, so we created them. One by one. And put them into a very nice brandbook so other interstellar visitors can create them too.
Popcorn packaging
Because everyone loves eating those tiny crunchy asteroids in a box, right?
Outdoor CLVs
How to communicate on Earth and with other planets?
Menuboards
Probably showing different space food than you’d expect.
Tickets
Well, we won’t lie. There are only one-way tickets to space.
Print ads
For ads as tangible as the whole new CineStar universe.
CineStar Characters
Spaceman
When you need an explorer to see it, you need a kickass Spaceman made of blood and bones. OK, made of really cool XY hours of 3D modelling. Spaceman is not like the other astronauts, he doesn't really know a lot about space, but he does know a lot about movies, believe us.
Helenka
Where would be Batman without Robin? Thelma without Louise? Or Tom Hanks without Wilson the volleyball? Every hero needs a partner. So we gave Spaceman Helenka - a lovely, motherly and smart-as-a-whip computer.
Together
they’ll be wandering, watching movies, and debating them under the stars... in the whole cool new universe named CineStar.