work
about
career
contact
proud list
(nové)
blog
in czech only
newsletter
subscription
Join our newsletter
Facebook
Twitter
Instagram
Linkedin
Behance
Dribble
Youtube
Work
The shining sewer
menu
For Czech Technical University
How to draw the smartest high school
students attention? Create a mystery!
The
shining sewer
arrow-mobile
0,26
15R
16L
1/07
Situation: The best technical school
deserves better advertising than music videos.
but how can
we do it?
Drag attention of the 24 000 current university
students and give them something to
talk about with their
high ‑school friends
Creating
the mystery
25mm
Introducing “The mystery of the shining sewer”
We started a real
student movement
Soon enough, students took up the mystery by themselves
and even had
the sewer inspected
by police
The media caught up with the story right after
Result: Live coverage
in national press
and online
Earned media value
1,5 milion CZK
Including
iDnes.cz
,
Novinky.cz
and MF
Dnes and a 100% organic reach on social
media within our target group!
And how did it all
turn out?
w1280
156
R98
0,01
We can make crowds talk.
Do you want them to talk about your brand?
Get in touch
Close