Situation: The best technical school
deserves better advertising than music videos.but how can
we do it?
Drag attention of the 24 000 current university
students and give them something totalk about with their
high ‑school friends
Creating
the mystery
25mm
Introducing “The mystery of the shining sewer”We started a real
student movement
Soon enough, students took up the mystery by themselvesand even had
the sewer inspected
by police
The media caught up with the story right afterResult: Live coverage
in national press
and online
Earned media value
1,5 milion CZKIncluding iDnes.cz, Novinky.cz and MF
Dnes and a 100% organic reach on social
media within our target group!
And how did it all
turn out?
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