Have a break with KitKat
World
The most popular chocolate-covered wafer bar
Czechia
Relatively small brand without any significant face
Our Goal
Work hard to change it and don’t let it break us
Challenge
Simply to start brand growth. But how to do it when the brand has disappeared from consumers' minds?
Increase sales by 10% during the campaign
Attract young people and strengthen brand image
Try to overcome other "sweet" market leaders.
We Are Ready to Fight in 3...2...1
We created a concept of Having a Break World Championship. It was great to show people how to fully enjoy KitKat's ,,break” in an active way.
Take a Look at Brand New Disciplines.
Yawning
Dozing off
Bubble Wrap Cracking
We are the champions
ONE DAY shooting, MULTIPLE outcomes...
A total of 4 videos and 26 social media posts were created to lead people to the final Championship
- YouTube
- Cinestar
- Stream
Finally on The Target Line
Meet our athletes:
Dora
KamilScore
We made a bold campaign with original content and a significant visual. Something unique in this field.
By 40%
Total sales increased
From 21%
to 28%
Spontaneous brand knowledge increase
YouTube videos hit half a million people and the average viewing time of the 60s video from the final video was 23.5 seconds
