For Nestlé
Online campaign that shifted the original claim to another level

Have a break with KitKat


The most popular chocolate-covered wafer bar


Relatively small brand without any significant face

Our Goal

Work hard to change it and don’t let it break us


Simply to start brand growth. But how to do it when the brand has disappeared from consumers' minds?

Increase sales by 10% during the campaign

Attract young people and strengthen brand image

Try to overcome other "sweet" market leaders.

We Are Ready to Fight in 3...2...1

We created a concept of Having a Break World Championship. It was great to show people how to fully enjoy KitKat's ,,break” in an active way.

Take a Look at Brand New Disciplines.


Dozing off

Bubble Wrap Cracking

We are the champions

ONE DAY shooting, MULTIPLE outcomes...

A total of 4 videos and 26 social media posts were created to lead people to the final Championship

  • YouTube
  • Facebook
  • Instagram
  • Cinestar
  • Stream
  • YouTube
  • Facebook
  • Instagram
  • Cinestar
  • Stream

Finally on The Target Line

Meet our athletes:



We made a bold campaign with original content and a significant visual. Something unique in this field.

By 40%

Total sales increased

From 21%
to 28%

Spontaneous brand knowledge increase

YouTube videos hit half a million people and the average viewing time of the 60s video from the final video was 23.5 seconds

Take a time off to watch our