Retelling the brand story
The change is not just optical - we dived deeply into the core of the
brand and retold its traditional story for the modern day.
of internal materials read
with client organized
on target audience executed
We prepared a compact brand book to ensure these changes are respected in the brand communication across all the segments and markets
used by employees and agencies around the globe
We helped to implement the new look across various media types, including the product packaging and product catalogue.
New package designs
helped clear the stock in an unprecedented way
was launched in 2020
We made the change happen in digital as well.
For example microsite for Dichrotech - check this feature out.
We aim higher
Proposing a new brand identity is always just the beginning. Making it live and work across ale the channels is going to be hard work for the next years to come. We look forward to do it all!