For Meopta
A refresh of a traditioal
czech brand on a global scale
New
look
meopta
optics
1
Retelling the brand story
The change is not just optical - we dived deeply into the core of the
brand and retold its traditional story for the modern day.
1000+ pages
of internal materials read
8 workshops
with client organized
2 researches
on target audience executed
2
Brand book
We prepared a compact brand book to ensure these changes are respected in the brand communication across all the segments and markets
80 pages
used by employees and agencies around the globe
3Practical designWe helped to implement the new look across various media types, including the product packaging and product catalogue. New package designshelped clear the stock in an unprecedented way |
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New
catalogue
was launched in 2020
4
New websites
We made the change happen in digital as well.
For example microsite for Dichrotech - check this feature out.
Desert
Forest
Snow
Greenfield
Mountain
6
We aim higher
Proposing a new brand identity is always just the beginning. Making it live and work across ale the channels is going to be hard work for the next years to come. We look forward to do it all!
