Intro img

For Meopta

A refresh of a traditioal
czech brand on a global scale

New
look
meopta
optics

arrow-mobile

1

Retelling the brand story

The change is not just optical - we dived deeply into the core of the
brand and retold its traditional story for the modern day.

Brand story img 1

1000+ pages

of internal materials read

Brand story img 2

8 workshops

with client organized

Brand story img 3

2 researches

on target audience executed

Shadow
Books

2

Brand book

We prepared a compact brand book to ensure these changes are respected in the brand communication across all the segments and markets

80 pages

used by employees and agencies around the globe

Shadow 1Shadow 2

3

Practical design

We helped to implement the new look across various media types, including the product packaging and product catalogue.

New package designs

helped clear the stock in an unprecedented way

Shadowbox
left arrow

Other proposals

right arrow
boxboxboxboxboxboxboxbox
book

New
catalogue

was launched in 2020

Catalogue badge 1Catalogue badge 2

4

New websites

We made the change happen in digital as well.
For example microsite for Dichrotech - check this feature out.

ShadowReticle

Desert

ShadowReticle

Forest

ShadowReticle

Snow

ShadowReticle

Greenfield

ShadowReticle

Mountain

6

We aim higher

Proposing a new brand identity is always just the beginning. Making it live and work across ale the channels is going to be hard work for the next years to come. We look forward to do it all!

Video

Does your brand need a fresh new look?

Get in touch