Are you a bit tired of all those perfect Instagram photos hiding true meaning under tons of filters? So were the creators of Poetizer, an online platform which
ELEVATES POETRY TO A MORE VISIBLE AND INFLUENTIAL POSITION
in contemporary culture and provides the community that enjoys poetry with a clutter and hate free safe space for their creativity and inspiration.
BUT WHAT IS THE POINT OF AN APP THAT
NOBODY KNOWS?
Here comes our MOMENT. As an integrated agency we faced A CHALLENGING TASK
AND INTRODUCE POETIZER TO MORE THAN 30.000 USERS.
EASY PEASY, RIGHT?
AFTER WEEKS OF STRATEGIC PLANING AND BRAINSTORMING
WE INTRODUCED
THE POETIZER MANIFESTO
The basic essence of the platform and its future communication, which also activated the image part of the whole campaign.
We worked with the idea of pretense behavior on social media and embodied it into manifesto video.
Working with online behavior and pretenses, we communicated the basic essence of the platform and its future communication, and at the same time, activated the visual campaign in the manifesto video.
AND MORE CONTENT CAME AFTER
WE PRODUCED 6 VIDEOS
KEY VISUALS
AND DOZENS OF PERSONALISED PERFORMANCE FORMATS
Which helped the whole program reach its KPIs.
AFTER A SUCCESSFUL LAUNCH IN THE USA AND CANADA
WE CONTINUE TO REACH NEW POETS ACROSS UK, INDIA AND EVEN AUSTRALIA
THE KEY TO OUR SUCCESSFUL RECIPE
PROVED TO BE THE MIX OF UAC GOOGLE AD CAMPAIGNS AND FB APP INSTALLATION ADS. BOTH ALLOWED US TO TARGET AND DELIVER VARIOUS CREATIVES ACROSS MANY TOUCHPOINTS WHILE DRIVING TRAFFIC DIRECTLY TO APP STORES.
AFTER A FEW MONTHS WE AROUSED THE CURIOSITY OF THE MEDIA
POETIZER GOT THE ATTENTION OF FORBES AND BOOKSELLER MAGAZINE
BRING US YOUR GLOBAL VENTURE IDEA.