What?!!
Poetry?
?@*!
For Poetizer
GLOBAL LAUNCH CAMPAIGN? SURE. BUT THIS WILL BE DIFFERENT. WHY? BECAUSE WE ARE A
POETRY
PLATFORM.
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Are you a bit tired of all those perfect Instagram photos hiding true meaning under tons of filters? So were the creators of Poetizer, an online platform which

ELEVATES POETRY TO A MORE VISIBLE AND INFLUENTIAL POSITION

in contemporary culture and provides the community that enjoys poetry with a clutter and hate free safe space for their creativity and inspiration.

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BUT WHAT IS THE POINT OF AN APP THAT

NOBODY KNOWS?

Here comes our MOMENT. As an integrated agency we faced A CHALLENGING TASK

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iphone-hand To spread the app
iphone-hand in englishspeakingcountriessuch as
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AND INTRODUCE POETIZER TO MORE THAN 30.000 USERS.

EASY PEASY, RIGHT?

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AFTER WEEKS OF STRATEGIC PLANING AND BRAINSTORMING

WE INTRODUCED

THE POETIZER MANIFESTO

The basic essence of the platform and its future communication, which also activated the image part of the whole campaign.

We worked with the idea of pretense behavior on social media and embodied it into manifesto video.

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Working with online behavior and pretenses, we communicated the basic essence of the platform and its future communication, and at the same time, activated the visual campaign in the manifesto video.

AND MORE CONTENT CAME AFTER

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WE PRODUCED 6 VIDEOS

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#selfie
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#art
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#zen
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#booklover
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#workinghard
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#bae
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KEY VISUALS

AND DOZENS OF PERSONALISED PERFORMANCE FORMATS

Which helped the whole program reach its KPIs.

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AFTER A SUCCESSFUL LAUNCH IN THE USA AND CANADA

WE CONTINUE TO REACH NEW POETS ACROSS UK, INDIA AND EVEN AUSTRALIA

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THE KEY TO OUR SUCCESSFUL RECIPE

PROVED TO BE THE MIX OF UAC GOOGLE AD CAMPAIGNS AND FB APP INSTALLATION ADS. BOTH ALLOWED US TO TARGET AND DELIVER VARIOUS CREATIVES ACROSS MANY TOUCHPOINTS WHILE DRIVING TRAFFIC DIRECTLY TO APP STORES.

AFTER A FEW MONTHS WE AROUSED THE CURIOSITY OF THE MEDIA

POETIZER GOT THE ATTENTION OF FORBES AND BOOKSELLER MAGAZINE

THE PLATFORM GENERATES NEW USERS EVERYDAY ORGANICALLY.

THOUGH WE USED PAID ADS AT THE START DUE TO APP STORE OPTIMIZATION, WE HAVE NOW BEEN ABLE TO SHIFT TO ORGANICALLY DRIVEN ACQUISITION.

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BRING US YOUR GLOBAL VENTURE IDEA.

LET'S SEE WHAT WE CAN DO ABOUT IT

Get in touch