We faced
Several
Issues:
RIA HAD TO BECOMEA MARKET FORCE and BE THE FIRST CZECH BRAND TO
The most important factor in delivering our message wasRIA MANIFESTO. We wrote it,
Designed it
and shot the HERO VIDEO,the pillar of our brand revival campaign
WE WENT SOCIALand used a distinctive visual style & sense of humor while talking about what had been a taboo.
People loved itand our content has been extensively shared all over the Internet.
We reached more than800 000 Czech girls and women,HALF of them ORGANICALLY,
Resulting in an earned media value16 200 EUROS.
The campaign has beencelebratedseveral times, including
Bronze at the ADC Creative Awards 2017 in Social media category
GRAND PRIX, Gold and Silver at the IMC Czech Awards 2017 in Social media and Digital idea categories
Gold at the Fénix Content Marketing 2017 for the best social media profile
2× Silver and 1× Bronze at the IMC European Awards 2017 in Brand Building, Digital Communication and Innovative Idea or Concept categories
