We had to deal with these issues
Let's mention just the biggest ones:
4
Four different benefits
3
Three different target audiences
A complicated activation process
A pushing deadline
And we certainly didn't want to create another
dumb explainer video
We figured out that only at SAZKAmobil you can choose the benefits yourself
so we came up with this idea
What if the SAZKAmobil customers were so used to choosing their benefits that
they would ask for them everywhere they go
Like in places you would never expect to get any reward from, such as:
-
skate shop
-
pet shop
-
sweet shop
After just one week of brainstorming, finalizing scripts and storyboards, we were ready to shoot
3 × 30"
tvc spots
Scroll through the story of the sweetshop:
All that we managed to do in
3 consecutive days & 3 different locations
Production, shooting and postproduction made with love by our A/V production team at
symbiograf
Pay the guys a visit
Lets have a look at
The final spots
