for Sazkamobil
360° campaign including 3× TVC for the Czech virtual operator. All in-house!
Reward?
What?!
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We had to deal with these issues

Let's mention just the biggest ones:

4

Four different benefits

3

Three different target audiences

A complicated activation process

A pushing deadline

And we certainly didn't want to create another

dumb explainer video

We figured out that only at SAZKAmobil you can choose the benefits yourself

so we came up with this idea

parotskateboardskateboard and cake
benefits

What if the SAZKAmobil customers were so used to choosing their benefits that

they would ask for them everywhere they go

Like in places you would never expect to get any reward from, such as:

  • skateshop

    skate shop

  • petshop

    pet shop

  • sweetshop

    sweet shop

Sketchboard

After just one week of brainstorming, finalizing scripts and storyboards, we were ready to shoot

3 × 30"
tvc spots

Scroll through the story of the sweetshop:

Sketchboard
  • Sketchboard
  • Sketchboard
  • Sketchboard
  • Sketchboard
Lokace fotografie
Lokace
  • Lokace
  • Lokace
  • Lokace

All that we managed to do in

3 consecutive days & 3 different locations

Production, shooting and postproduction made with love by our A/V production team at

symbiograf

Pay the guys a visit

Lets have a look at

The final spots