In the beginning, there was just a word — Twisto.
Twisto had a logo and a product, but that's all, so in order to make a campaign
We created the entire brand
Graphic
manual
manual
Brand
strategy
strategy
Landing
page
page
Creative
concept
concept
Text
style
guide
style
guide
Positi-
oning
oning
E-mails
Brand
book
book
We started withthe Holy Trinity
3 months
of work
of work
3 workshops
3 strategic
surveys
surveys
Followed by the genesis ofBrand Positioning
We found out what Twisto is supposed to do. And for whom.
The eternal big idea is
Twisto brings relief from trouble with payments.
We based the campaign on the brand positioning and created the character of
Jesus Twist
a new age saint who brings relief to people.
And then all the hard work began
-
50” spot &
10” teaser -
Social media
-
E-mailing
-
Bumpers
-
Banners
-
Website
redesign
These three scriptures we are especially proud of
Prophets have always had a hard time, and the 21st century is no different.
So they
Banned our 30” ad from TV
No problem. There was a cooler and cheaper way to let the world know about Twist and his message.
censoredThe media
Our hero claimed eternal life for himself by making it to the top of the most mainstream Czech news website!
0%
increase in new
registrations
registrations
0%
growth in spontaneous
brand recall
brand recall
0%
better aided brand
recognition
recognition