for Twisto
It takes a bit longer than 6 days
to create a brand
Twisto
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In the beginning, there was just a word — Twisto.
Twisto had a logo and a product, but that's all, so in order to make a campaign

We created the entire brand

Graphic
manual
Brand
strategy
Landing
page
Creative
concept
Text
style
guide
Positi-
oning
E-mails
Brand
book

We started withthe Holy Trinity

3 months
of work
3 workshops
3 strategic
surveys

Followed by the genesis ofBrand Positioning

We found out what Twisto is supposed to do. And for whom.

Brand bookBrand book sheetBrand book sheet

The eternal big idea is

Twisto brings relief from trouble with payments.

Brand book sheet

We based the campaign on the brand positioning and created the character of

Jesus Twist

a new age saint who brings relief to people.

Twisto visual slide
Twisto visual slide
Twisto visual slide
Twisto visual slide
Twisto visual slide
Twisto visual slide

And then all the hard work began

  • 50” spot &
    10” teaser
  • Social media
  • E-mailing
  • Bumpers
  • Banners
  • Website
    redesign
Twisto shapes
Twisto shapes

These three scriptures we are especially proud of

Prophets have always had a hard time, and the 21st century is no different.
So they

Banned our 30” ad from TV

No problem. There was a cooler and cheaper way to let the world know about Twist and his message.

Twisto bancensored

The media

Our hero claimed eternal life for himself by making it to the top of the most mainstream Czech news website!

Twisto iDnes screenshot
0%
increase in new
registrations
0%
growth in spontaneous
brand recall
0%
better aided brand
recognition


Do you seek spiritual advice on brand-building?

Turn to us