Vogue chose SYMBIO for its unique ability to integrate digital, strategic and media consultancy, along with top-class execution and an innovative approach, to get in touch with the target audience.The fashion revolution began
Our primary mission was to make vogue shine
- Launch the traditional brand to reach young devotees.
- Create a premium display for top quality content.
- Get subscription to the print edition.
- Insure a superb user experience.
- Help maximize the amount of impressions.
A complex approach, that's our modus operandiWe designed a tailor-made digital ecosystem and web architecture based on detailed analysis. Take a look at the final design:
The newest technology in action
Google ad manager
For monetization of content through display, mobile and native advertising on the desktop, mobile and app via direct and programmatic buying models.
Brightcove player
HTML5 video and audio player integration for asset management, fast content distribution and effortless ad insertion via Google Ad Manager.
Data studio
Google Analytics & Tag Manager, Brightcove Analytics, Socialbakers, and Mailchimp data sent to Data Studio dashboard to provide publisher with actionable content and marketing insights.
Publisher engagingAll wrapped up with a detailed pre-launch onboarding of the publisher's team into all technologies used.
Headless Kentico CMS
170+
Customized
modules
enable editors to easily
manage the content. Take
a look at some of the
modules we made.
We are always dedicated
to delivering a friendly user experience.
ONLY ONE MONTH AFTER THE LAUNCH, VOGUE CS WAS INTRODUCED TO A BRAND NEW GENERATION OF READERS
62
More print subscribers
than end of year target
375
More unique web visitors
than end of year target
93
More end-of-the-year page
impressions than end of year target
Although VOGUE is considered
a traditional luxury brand, VOGUE CS
became a multi-platform love
brand for a young and passionate
audience.
Client testimonial„We needed an agency that would reach several ambitious targets within an extremely tight deadline. From digital expertise to speed of work, SYMBIO delivered completely.“
Penelope Klepalová
Chief Digital Officer Vogue CS