Event invitation
SYMBIO Boost Club: Going Global
23/10/2024 from 10:30 a.m. to 1:30 p.m., @Václavák 22
There’s no one-size-fits-all approach. Some brands succeed with carefully planned strategies, while others thrive on a more spontaneous, organic style. What if that scrappy approach actually works better sometimes? When should you play the long game, and when do quick, agile moves make all the difference? We’re diving in to find out—and we’re ready to shake things up.
Why do some tech companies struggle when expanding into foreign markets? Is it simply the usual "startup" challenges like limited finances or staffing? Or is there more to it?
What role does marketing play in international expansion? Are businesses too optimistic, assuming that their successful home strategies will seamlessly translate abroad? How well do they understand the competition and unique needs of foreign markets?
And the big question: is it truly possible to build a global brand from a small market like the Czech Republic?
Start & networking & brunch
Opening by Robert Haas
Fireside chat with Zuzana Ondrejová and Jan Čurn
Q&A session
Networking & Deals
