In the beginning, there was just a word — Twisto.
Twisto had a logo and a product, but that's all, so in order to make a campaign
We created the entire brand
We started withthe Holy Trinity
Followed by the genesis ofBrand Positioning
We found out what Twisto is supposed to do. And for whom.
The eternal big idea is
Twisto brings relief from trouble with payments.
We based the campaign on the brand positioning and created the character of
a new age saint who brings relief to people.
And then all the hard work began
50” spot &
These three scriptures we are especially proud of
Prophets have always had a hard time, and the 21st century is no different.
Banned our 30” ad from TV
No problem. There was a cooler and cheaper way to let the world know about Twist and his message.
Our hero claimed eternal life for himself by making it to the top of the most mainstream Czech news website!