Czech Technical University | Mystery hiring campaign

25mm

w1280156R980,01

Get in touch

HBO

PPL

How we visualized the world of shipments and turned employees into experts

Branding and HR Campaign

Situation: The best technical school
deserves better advertising than music videos. but how can
we do it?

Drag attention of the 24 000 current university
students and give them something to talk about with their
high ‑school friends

Creating
the mystery

Introducing "The mystery of the shining sewer" We started a real
student movement

Soon enough, students took up the mystery by themselves and even had
the sewer inspected
by police

The media caught up with the story right after Result: Live coverage
in national press
and online

Earned media value
1,5 milion CZK Including iDnes.cz, Novinky.cz and MF
Dnes and a 100% organic reach on social
media within our target group!

And how did it all
turn out?

We can make crowds talk. Do you want them to talk about your brand?

Selected Work

The presidential speech that never happened

How we turned a multiplex cinema chain into a cosmic experience

The subtle art of threatening

Help we helped Twisto expand to Poland and to markets across the CEE

How we visualized the world of shipments and turned employees into experts

Situation: The best technical school
deserves better advertising than music videos. but how can
we do it?

Drag attention of the 24 000 current university
students and give them something to talk about with their
high ‑school friends

Creating
the mystery

Introducing "The mystery of the shining sewer" We started a real
student movement

Soon enough, students took up the mystery by themselves and even had
the sewer inspected
by police

The media caught up with the story right after Result: Live coverage
in national press
and online

Earned media value
1,5 milion CZK Including iDnes.cz, Novinky.cz and MF
Dnes and a 100% organic reach on social
media within our target group!

And how did it all
turn out?

We can make crowds talk. Do you want them to talk about your brand?

Selected Work

The presidential speech that never happened

How we turned a multiplex cinema chain into a cosmic experience

The subtle art of threatening

Help we helped Twisto expand to Poland and to markets across the CEE

How we visualized the world of shipments and turned employees into experts

Situation: The best technical schooldeserves better advertising than music videos. but how canwe do it?

Drag attention of the 24 000 current universitystudents and give them something to talk about with their high ‑school friends

Creatingthe mystery

Introducing "The mystery of the shining sewer" We started a realstudent movement

Soon enough, students took up the mystery by themselves and even hadthe sewer inspectedby police

The media caught up with the story right after Result: Live coveragein national pressand online

Earned media value1,5 milion CZK Including iDnes.cz, Novinky.cz and MFDnes and a 100% organic reach on socialmedia within our target group!

And how did it allturn out?

We can make crowds talk. Do you want them to talk about your brand?

The presidential speech that never happened

How we turned a multiplex cinema chain into a cosmic experience

The subtle art of threatening

Help we helped Twisto expand to Poland and to markets across the CEE

How we visualized the world of shipments and turned employees into experts

Situation: The best technical schooldeserves better advertising than music videos. but how canwe do it?

Drag attention of the 24 000 current universitystudents and give them something to talk about with their high ‑school friends

Creatingthe mystery

Introducing "The mystery of the shining sewer" We started a realstudent movement

Soon enough, students took up the mystery by themselves and even hadthe sewer inspectedby police

The media caught up with the story right after Result: Live coveragein national pressand online

Earned media value1,5 milion CZK Including iDnes.cz, Novinky.cz and MFDnes and a 100% organic reach on socialmedia within our target group!

And how did it allturn out?

We can make crowds talk. Do you want them to talk about your brand?

The presidential speech that never happened

How we turned a multiplex cinema chain into a cosmic experience

The subtle art of threatening

Help we helped Twisto expand to Poland and to markets across the CEE

How we visualized the world of shipments and turned employees into experts

Situation: The best technical school
deserves better advertising than music videos. but how can
we do it?

Drag attention of the 24 000 current university
students and give them something to talk about with their
high ‑school friends

Creating
the mystery

Introducing "The mystery of the shining sewer" We started a real
student movement

Soon enough, students took up the mystery by themselves and even had
the sewer inspected
by police

The media caught up with the story right after Result: Live coverage
in national press
and online

Earned media value
1,5 milion CZK Including iDnes.cz, Novinky.cz and MF
Dnes and a 100% organic reach on social
media within our target group!

And how did it all
turn out?

Situation: The best technical school
deserves better advertising than music videos. but how can
we do it?

Drag attention of the 24 000 current university
students and give them something to talk about with their
high ‑school friends

Creating
the mystery

Introducing "The mystery of the shining sewer" We started a real
student movement

Soon enough, students took up the mystery by themselves and even had
the sewer inspected
by police

The media caught up with the story right after Result: Live coverage
in national press
and online

Earned media value
1,5 milion CZK Including iDnes.cz, Novinky.cz and MF
Dnes and a 100% organic reach on social
media within our target group!

And how did it all
turn out?