
The
Campaign
For Magnesia, the magnesium enriched mineral water, we created a CSR campaign in which we found the best young athletes and gave them the support to become professionals by the people's choice.
We shot
an action
hero video
Starring beloved Czech actor Ondřej Vetchý, and the athletes, unveiling their biggest sacrifices.

Performance
Tracking
Then we created a website with a little technical cherry on the top. We tracked the performance of our athletes day and night and sent the data to the website.
Giving people enough information to make the right choice and split the money between them
To promote future Czech sport stars
By the way...
We overreached
the campaign kpis.
again.
Our goal
views
Our result
views
Wanna procrastinate 2 minutes longer?
Watch the final spot

We influence millions
























